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  1. Wise Guy is WRONG, AGAIN !! !!! Mc Donalds Serves Up Juicy Profits After Global Makeover McDonald’s Corp. (MCD) is the quintessential American fast-food chain. For decades, its golden arches have dotted the U.S. landscape, its advertisements have dominated the airwaves, and its catchy slogans and jingles have been drilled into our brains. But McDonald’s ability to adapt to shifting consumer demand and build a strong global brand, as well as its customary role as a fast and reliable vendor of cheap meals, has made it a market leader. U.S. sales at McDonald’s locations open at least a year jumped 4.5% in the month of November, as cost-conscious consumers opted for more affordable meals. “I think what you’re seeing is that McDonald’s has so far been relatively immune to the recession,†David Morris, senior analyst at consumer research firm Mintel, told The Associated Press. In addition to increased traffic from cash-strapped consumers looking for affordable meals, McDonald’s has also bolstered its foreign sales. Global same-store sales surged 7.7% – down only from October’s 8.2% increase. Sales climbed 7.8% in Europe and 13.2% in the company’s Asia/Pacific, Middle East and Africa division. The company has been so successful at bringing in revenue that it upped its quarterly divided by 33%, a move that means even more to investors at a time many dividend-paying companies are lopping off their investor payouts. McDonald’s New Menu McDonald’s menu selection is one reason for the growth. Burgers are the cornerstone of McDonald’s business, but strong sales of breakfast foods and chicken sandwiches have been the company’s main growth engine. For instance, a breakfast menu that was once limited to the Egg McMuffin now includes McGriddles, the sausage biscuit sandwich, and hot cakes. After concocting a spicy chicken sandwich to compete Wendy’s – one half of the Wendy’s Arby’s Group Inc. (WEN) – the company earlier this year took on Chick-fil-A Inc. with the introduction of a Southern Style Chicken Biscuit. McDonald’s also went “south of the border†with the introduction of the McSkillet Burrito and Chipotle BBQ Snack Wrap. All of these new items were designed not just with the objective of sneaking market share way from competitors but catering to regional tastes. “They started looking at Chick-fil-A and they have this chicken product and said we have to do something comparable to them,†Vivian de Jesus, franchisee of four Atlanta region McDonald’s restaurants, told the St. Louis Business Journal. “The South is a chicken market and we needed something that would compete on the same level.†McDonald’s is no doubt hoping its new, spicier products will catch on in the American Southwest. McDonald’s has also beefed up its global menu, tailoring its international offerings to the palates of its foreign consumers. The restaurant first started serving beer in Germany in the 1980s and then in Canada. Customers can order pasta freshly cooked to order in Rome, porridge in the United Kingdom, and a deep-fried patty of beef ragout in the Netherlands. Did Somebody Say Makeover? In addition to making over its menu McDonald’s has embarked on an ambitions “reimaging†campaign that originated in Europe, but has since morphed into a global effort. A few years ago, after European customers snubbed their noses at McDonald’s trademark red and yellow motif and rush-in, rush-out service, the company tapped Denis Hennequin, president of McDonald’s European operations, to lead a massive image overhaul. McDonald’s spent more than $800 million remodeling 1,280 restaurants across Europe. The company’s signature red and yellow signs and plastic and vinyl interiors were replaced with more art deco scaffolding, leather couches, wood tables, and wall paintings. It also began offering Internet access and rental iPods to many of its contemporary European customers. “The brand position is different in different parts of the world,†Hennequin told BusinessWeek. “In Europe it’s more about the experience.†However, the McMakeover got such a positive response that McDonald’s has decided to apply some of the lessons learned overseas to its home market. The company has applied the principles of feng shui – the strategic representations of earth, water, fire, metal and wood – to many of its new U.S. locations. Earth tones, bamboo plants and water trickling down glass panels are now common features at many McDonald’s restaurants. Plush chairs and flat-panel televisions are also cropping up. Finally, the makeover also includes new packaging for McDonald’s food. The company hired the U.K.-based Boxer to help rebrand and repackage its product. Paul Castledine, Boxer’s chairman and chief creative officer, told BuisnessWeek that designers spent hundreds of hours in focus groups before settling on the concept of provocative headlines bolstered by vivid photography as the new look for McDonald’s packaging. “There is only one,†McDonald’s new Big Mac container, proudly exclaims. Meanwhile, the other side of the box depicts the vegetables, cheese, and cooking utensils used in the burger’s making. Mary Dillon, McDonald’s global chief marketing officer, told BusinessWeek that the company wanted to “create unique personalities for our menu items by telling a story about each one.†Like its menu offerings, McDonald’s new packaging is unique to both the product and region. Packaging in Australia highlights beef sourced in nearby New Zealand. In Argentina, some sandwiches feature images of marinated seasoned onions, and in Europe, Le Hamburger’s ciabatta roll is the main point of emphasis. “This demonstrates the authenticity of the locally grown ingredients we use,†Dillon said. The new packaging made its debut in at 13,900 U.S. locations in early November. And while Dillon didn’t say how much the company spent on the redesign, estimates range from $50 million to $80 million. That’s quite a bit of money, considering most McDonald’s customers will likely discard the new packaging without so much as a second look. But the company believes strongly that this is a vital next step in developing a more consumer-friendly product. “People want to know more and more about the food they’re eating,†Castledine said. “And, well, the box is the most intimate touch point with any brand.†Also, 82% of McDonald’s new consumer packaging is made from renewable paper or wood materials. By Jason Simpkins Money Morning
  2. Do You Like Fox News?

    A lot of people don't like Fox News, but when you ask them why, they can't answer. They'll give answers like 'Dot's, and when you ask if Fox broadcasts lies, they'll come up with more nonsense, but no proof to show that Fox is wrong or deceitful.
  3. Creation Of An Islamic State

    BALONY !!! :sl:
  4. Creation Of An Islamic State

    Hijacked ? (I could crack a few jokes, but I'll resist) Welcome to Gawaher. Incompetent ? No. 'Over ambitious', yes. To think Pak technology could stand against western, especially air power is hoping for much. And as for the guy in the well for 800 years... I'm 'skeptical'.
  5. Creation Of An Islamic State

    The U.S. flew half way around the world to CRUSH the worlds 4th largest army. TWICE ! Then they took Afghanistan. No modern army has done what the U.S. has and sustained so little casualties. Six years of fighting TWO wars with the loss of a little over 4000 soldiers is unheard of. While the loss of even one Allied soldier is regrettable, the lopsided numbers are staggering. The U.S. could make short work of the Taliban by carpet bombing the tribal areas of Pakistan. They know were they are. But they prefer to 'Predator' them instead so as to appease the 'Muslim street'. Still, when the Talibs hear the whine of the Predator engine overhead the next day is a big laundry day from all the soiled pants. :sl: And are you sure, R, that the Mahdi isn't the guy hiding in the well that Ahmadinejad is talking about all the time ? I think he is.
  6. Creation Of An Islamic State

    Your scenario for this war to create an Islamic state is soooo unrealistic. First of all, the Mahdi ? He's the guy that's going to crawl out of the well he's been hiding in for the last 800 years, correct ? O.K.... Pakistan, while possibly able to manufacture weapons that 'work' in the third world, would be no match for any semi-modern army, let alone someone like israel, Britain , France or the U.S. Their Air Force and Navy would be gone in a day. And then you say a large army would MARCH from Pakistan to Palestine ? Really ? How 'Arabian Nights'. Do you really think an Army can do stuff like that in this day ? Do you REALLY think a million man army would be able to MARCH with no air cover ? During the first Gulf War there was a thing called 'The Road Of Death'. Remember ? A very good object lesson on why your half-baked little plan could never work. There are hundreds of reasons, but these come readily to mind. Keep your dreams, though. And keep posting, too It's amusing.
  7. Hi A Newbie Here

    I'M SALLY, I'm new to gawaher and I'm looking to chat